The Bank of America Lite application is stripped down version of the original Bank of America application that offers essential functionality only and consumes less device space and resources. It is an intuitive app that lets users manage their bank accounts and perform all basic tasks including viewing recent transactions, money transfer, managing their FICO score and managing their rewards.
The possibility of getting lost and feeling confused while trying to do something in a heavy app with a lot of features has been the key motivation for the Lite application. The Bank of America application is very useful and shows most of the account details to the users. However, sometimes too many features may confuse users, especially new users and make it difficult to do their task.
The idea behind a Lite app is originally inspired by the Facebook Lite app I have been using for a while. The original app becomes heavy in terms of memory and provides a lot of features and not all users use all the features provided. The Lite application is small, saves phone memory and works well in sparse network conditions also.
I conducted a google forms survey on 16 people. I asked them to fill the survey about what features they used in the original bank application. From the responses of the group, I figured that they performed very basic tasks on the application including viewing recent transactions, money transfer, managing their FICO score and managing rewards. This validated my hypothesis of the features used by the target users.
The 16 chosen people, in the age group of 22-28 years were college students or had just started their career in the industry. This group had people who had been using the app ranging from 0-4 years. Some were comparatively new, others had been using the app for a while and were helpful in giving constructive feedback.